Oasys Kicks Off First-Ever Event with a Focus on Business Development


At the Oasys keynote in Nashville, Jason Sayen gave the opening keynote urging the audience to reflect on the operational processes they have in place.

Key members and vendors of Oasys, formerly known as HTSN, have taken over Nashville for the first-ever event under the Oasys brand. As is to be expected, the event’s agenda is jam-packed with educational keynotes and intimate 1:1 networking opportunities.

Jason Sayen, founder of the business consulting company I AM SAYEN, kicked off the inaugural festivities with a powerful keynote about the need for custom integrators to visualize their operational procedures through workflow documentation.

Sayen opened the keynote with a challenge to the audience, asking them to reflect on whether they are “working in [their] business or on [their] business?”

According to Sayen, the difference between the two is immense. “If you’re working in your business, you could be back home pushing through the friction, just telling everybody what they need to do to get the job done. However, working on your business is when you take a step back and say all right, what’s not functioning in my business? Where can I make improvements so that I can grow and scale?”

One approach is reactive while the other is proactive. To analogize, working in your business is like putting out a fire after it’s started while working on your business is like installing a smoke detector so that you can cut the fire off before it gets the oxygen needed to grow. 

The second question Jason asked the audience is how do you preserve the decades of knowledge present in a critical employee or founder if you lose them to a competitor or sickness?

Sayen elaborated on this point when he said: “I go to these conferences and when we have breaks I see a group of people rush out in the hallway to get on the phones. They’re putting out fires because the business can’t run without them and that’s a sheer sign that processes have to be put in place.”

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