Pam McNally Explores Shifts in Design Trends at ICFF 2023
In a thought-provoking session at the International Contemporary Furniture Fair (ICFF), Pam McNally, the Senior Vice President of Marketing and Digital for the National Kitchen and Bath Association (NKBA), shed light on the evolving demands of the younger generation and the growing importance of sustainability in design and lifestyle choices. One of the key aspects that millennials seek is convenience without compromising sustainability. “They don’t want to have to walk outside the kitchen,” McNally explained. She praised the innovative idea of incorporating sustainable features into kitchen sinks, allowing individuals to dispose of waste without stepping out of the kitchen, thereby minimizing inconvenience. McNally emphasized the importance of aligning with the values of environmentally-conscious consumers. She stressed that this generation seeks brands that genuinely care about the environment and actively contribute to its preservation. McNally noted, “They want a brand that actuall...