Bond Home’s Latest Motorized Shades User Survey Signals New Business Opportunities for CI’s
Technology company Olibra, developer of the Bond Bridge RF-to-WIFI platform, has released the findings of its recent survey of 100K active motorized shade users. The survey identifies what homeowners seek in shades and smart control and indicates that abundant sales opportunities exist in the category for custom integrators (CI’s).
Key points from the survey and takeaways for CI’s are:
• Many homeowners want to add more shades in the future (50% – Yes, 24% – Maybe)
Meaning – CI’s should follow-up with their existing clients
• 52% of homeowners have added more motorized shades since their first purchase
Meaning – New business can be gained by following-up with existing clients
• 64% would like ALL their shades to be motorized
Meaning – Just like above, new business can be gained by following-up with existing clients
• Aesthetics, Connectivity and Build Quality are the three key shade features for them
Meaning – Lead your sales efforts with these features
•Schedules, Grouping, Positioning, More Control Options are most desired control features
Meaning – Make sure your control features key-in on these specifics
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