HANDL New York Had Its Best CES Ever

Retailers Report Uptick In Consumer Complaints About Smart Phone Pinky Syndrome and Muscle Fatigue

Allen Hirsch, CEO of HANDL New York, says, “Retailers are finally admitting that a growing number of their smart phone customers are having trouble holding their cell phones. They are suffering from deformed pinkies (known colloquially as “smartphone pinky”) and muscle pain between the index and middle finger. That’s what I have been warning the industry about for years.”


Hirsch is a fine art painter who recognized the grip problem years ago. “After you have been holding a paint brush for as long as I have, you realize that cell phone users need a grip that holds them, not the other way around. I have personally designed all HANDL grips to have a very comfortable relationship with the user. That’s why I got into the business.”

Ira Feigelman, HANDL’s Vice President of Sales said, “Retailers confided in us that some of the most popular phone grip brands are just not comfortable. HANDL is not designed to be a phone grip; it’s precisely the opposite. It allows the phone to comfortably “grip” your hand. HANDL is a patented multi-useful “phone grip” that’s perfect for moms, dads, kids, vacation travelers, business travelers, and more. HANDL securely holds their phone in their hand for easier texting, creating videos on TikTok and YouTube, or taking photos and selfies and can quickly transform into a kickstand that flips between landscape and portrait modes for more accessible viewing of photos, movies, or just reading the news.”

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