Origin Acoustics Expands Partnership with Bang & Olufsen

Origin Acoustics named the U.S. Brand Manager for Bang & Olufsen in the Custom Channel. Selected Origin Integrators will have access to full portfolio of products.


Once again Origin Acoustics is breaking new ground for custom integrators with the announcement of an expanded partnership with Bang & Olufsen. Since 2016, Origin Acoustics (OA) has been collaborating with Bang & Olufsen on the co-design and manufacturing of certain architectural loudspeakers, now Origin has been named to U.S. Brand Manager for Bang & Olufsen’s full portfolio in the custom channel. The new relationship will allow selected Origin Acoustics integrators to have access to Bang & Olufsen’s BeoPlay headphones, BeoVision televisions, BeoSound speakers and soundbars, and BeoAmp amplifiers for their luxury clients. 

At the CEDIA Expo 2022 in Dallas the two brands will share further details of the partnership and how this combination of Origin’s network and go-to-market strategy along with Bang & Olufsen’s product portfolio will be available to new and existing channel dealers and ultimately for end consumers. 

Bang & Olufsen has been in business for 97 years and features 700 retail stores worldwide. The company has made inroads in the custom electronics channel over the years, but it has gained more recent momentum following the 2016 successful collaboration with Origin Acoustics, on the creation of co-branded products (Celestial in-ceiling speakers and Palatial in-wall speakers) that both companies sell as part of Origin Acoustics’ Design Centric Technology program. 

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