Highlights from Nationwide Marketing Group’s Winter PrimeTime Show

 

 For the first time in the 30-year history of PrimeTime, Nationwide Marketing Group packed up and brought the buying, education and networking experience to the Arizona desert — and it turned out to be one of the more memorable shows in recent history. That’s because PrimeTime featured a number of product launches and new program announcements, as well as an inspirational keynote and some of the best and most innovative education the independent retail channel has ever seen.

“There was a lot of camaraderie, a lot of energy here in Phoenix. It’s a pretty good time to be an independent retailer right now,” says Nationwide President and Chief Member Advocate Tom Hickman. “Business is brisk, though it’s not without its challenges. But we spent these past few days helping our members address those challenges, whether that’s supply chain, pricing or finding and keeping talent. From the expo to the education, PrimeTime provided the answers to the questions our members were asking.”

In Phoenix, Nationwide members had the opportunity to take part in several experiential expo areas and events that could easily be replicated in an in-store environment. Among them, the PrimeTime Backyard provided outdoor vendors with the chance to hit nearly every sense. And Luxury University, which moved to an in-booth experience with luxury appliance vendors Thermador and Monogram, displayed innovative ways to hold in-store events that could attract and educate high-touch clientele.

The education carried over into more than a dozen tracks in the Nationwide Learning Academy. Members were able to “Experience the Journey” through several spotlight sessions focused specifically on succeeding at various points of the ever-evolving customer decision journey. From there, members could dive deeper into courses on the in-store experience, improving their website experience, human resources and team building, data and analytics, and financial and business services, among others.

Other PrimeTime essentials returned in Phoenix, including Mattress University, Furniture Forum and other Member 2 Member roundtables. Those sessions presented impactful presentations and gave dealers the opportunity to share best practices and more with their peers. 

“The connections made in Phoenix, whether in the classroom, on the show floor or in the hallways, were among the most meaningful we’ve seen at PrimeTime,” says Melissa Stenson, vice president of member experience. “Our members were craving the opportunity to get in front of our vendor partners and hear and learn from one another. Between the more than 100 Nationwide Learning Academy sessions, dozens of product training sessions and the member-led roundtables, PrimeTime in Phoenix provided every opportunity imaginable to help our members up their game.” 

More Info : Highlights from Nationwide Marketing 

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Smart Home Design Solution
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